Sunday, February 5, 2012

Truth in Advertising: You Might Get Cancer

Women all over America have been clamoring for the Brazilian Blowout, a hair styling technique that makes hair super shiny, straight, and smooth for months.  As with most cosmetic procedures, there is a dirty underside . . .  the products used to create this result emit formaldehyde gas.  Yes, you know, the same stuff that causes cancer.  Right.  Well, the official Brazilian Blowout company has been labeling its products as "formaldehyde free" despite the gas issue.  California's Attorney General had enough, and it filed suit to protect California consumers.  The sides settled, and now the products Brazilian Blowout Acai Smooth Solution and the Brazilian Blowout Professional Smoothing Solution will be labeled truthfully and warning of the carcinogenic gas that is created with use.  In addition, the company had to pay $600K in fines and penalties, and it had to distribute an informative pamphlet.  Good job, California!  In a state that has such a strong cosmetically-based economy, it's good to see the State protect its citizens' health.  

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